Your dog doesn’t just play with a plush toy — they chew it, lick it, carry it everywhere, and fall asleep with it like a comfort blanket. That means the toy isn’t just “cute.” It’s something your pup puts in their mouth… a lot. At Elassy, we’re all about feel-good design that’s also cleaner, safer, and made to last.
Why dogs need azo-free plush toys
Some textile dyes (often called azo dyes) have raised concerns because certain types can break down into restricted substances in some consumer products. That’s why azo-free plush matters: it’s a simple, smart upgrade for a toy that lives in your dog’s mouth.
Elassy mindset: fewer questionable chemicals, more peace of mind, more cuddle time.
What EN71 means (Parts 1, 2, and 3)
EN71 is a well-known toy safety testing standard used as a high bar for safety checks. When you see EN71 referenced, it usually means the toy materials and build were evaluated in ways that focus on real-world risks.
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EN71-1: Mechanical & physical safety (durability, small-part risks, construction)
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EN71-2: Flammability (how materials react to fire)
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EN71-3: Migration of certain elements (checks for heavy metals and similar concerns)
For pet parents, it’s a clear signal: this toy wasn’t made casually — it was made with safety in mind.
Why embroidery is better than plastic parts
Those plastic eyes and glued decorations can look adorable… until your dog turns them into a snack. Embroidery helps keep details stitched in, which can mean fewer hard pieces that pop off.
Embroidery benefits for dogs:
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Lower choking risk vs. plastic add-ons
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More durable than printed or glued details
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Extra texture that makes play more interesting
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A cleaner, premium finish (Elassy aesthetic ✔️)
The Elassy “clean play” promise
Your dog deserves toys that match the love you give them: soft, stylish, and made with better choices. Azo-free plush + EN71 testing + embroidery isn’t overthinking — it’s caring in the most practical way.
Because the best toys don’t just look good in photos — they feel safe in real life.
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